I worked in the B2B team as part of my UX rotation within the company. Being the sole UX designer in that division, I worked closely with the Service and In-Life Sales product owners, from small design iterations on the boards to full page designs. The nature of the B2B customer is different than of consumer. In B2B reader is expected to take there time and read through lots of details about the product. There was no basket end journey, final acquisition was done on the phone after the user does there research. Blogs of support pages were created as well as for marketing. I worked closely with the copy writer to organise the content into user friendly readable blocks and patterns. I worked closely with the consumer UX team in coordinating the Design System pattern, as consumer UX has the upper guidance hand.
Coordinating with consumer on the visual design of the Navigation menu’s Business/ Personal switch.
We always come up with visual prototypes of the Home Page to get tested and propose to GTM a new skin revamp for Business. I tend to push for less copy and more visual.
On the Home Page there is a Hot Deal ticket icon that pegs to a seasonal customised offer page. That page is constantly re-designed according to the event - whether its Christmas or Black Friday or for a September iPhone release. We work with the UI Visual Generation team to get the assets and then customise the pre-existing template to the number of cards requested per section.